World-Herald's new Buffett book takes a close-to-home view of 'Oracle' -
Published Monday, April 1, 2013 at 6:00 am / Updated at 9:41 am
Warren Watch
World-Herald's new Buffett book takes a close-to-home view of 'Oracle'

This column frequently mentions new books about Berkshire Hathaway Inc. and its chairman and CEO, Warren Buffett. Now careful readers may recognize the author of yet another Buffett book.

This one is published by The World-Herald and due for delivery in mid-April, just before the May 4 annual Berkshire shareholders meeting in Omaha.

The hardcover book, by yours truly, is titled “The Oracle & Omaha: How Warren Buffett and His Hometown Shaped Each Other” (224 pages, $29.95). Advance sales are now open at the newspaper's online shop,

A World-Herald book about Buffett was in the thinking stages before he bought this newspaper in 2011. For the past seven months it's been a nearly full-time project, alongside this weekly column (No. 250 is fast approaching) and the occasional breaking news story.

Finding a new topic was difficult, since there are dozens of books about Buffett. So we heeded his usual advice to stay within our “circle of competence.”

Namely, we figured that between my extended Omaha career, some focused reporting and the healthy archive of World-Herald stories, photos and clippings, we could tell an engaging story about the city and its most famous citizen.

The book holds both history and new material, including interviews with Buffett family members, co-workers, early shareholders and even local folks who missed Berkshire's financial landslide. We bring perspective to the lessons Buffett learned in Omaha and to his impact on the city he calls home.

We'll have more news about the book as the delivery date and the meeting approach, so stay tuned.

Help from Longoria

Singer-dancer Shakira accompanied Warren Buffett's son Howard on his humanitarian trips in 2009, and now actress Eva Longoria is helping with his agriculture-oriented anti-hunger campaign, too.

The two recently went to Guatemala and El Salvador, according to Hispanically Speaking News, where they met with farmers about a new cacao initiative and other efforts to improve crops and the marketing of produce.

The Omaha World-Herald Co. is owned by Berkshire Hathaway Inc.

Contact the writer: 402-444-1080,,


Have a question for Steve Jordon about the Oracle of Omaha? Submit your questions now, then join Steve at 11:30 on Tuesday to discuss the latest news about Warren Buffett.

Contact the writer: Steve Jordon    |   402-444-1080    |  

Steve covers banking, insurance, the economy and other topics, including Berkshire Hathaway, Mutual of Omaha and other businesses.

March unemployment rates up slightly in Nebraska, Iowa
Iowa officials announce plan for Microsoft data center
Lincoln pharmaceutical company wins funding, grant
Fortress Wealth joins Securities America network
USDA orders farms to report pig virus infections
Airbnb event seeks Omaha-area hosts for Berkshire weekend, CWS
Developer wants to transform old Millard Lumber site with housing, commercial buildings
Dip in Nebraska economic index doesn’t reflect outlook
Post Holdings buys Michael Foods
Business digest: Target expands subscription service, adds discount
Rural Mainstreet Index finds slow growth
Earnings roundup: Chipotle says it won’t scare off customers with higher prices
BNSF to add trains to handle fertilizer
Walmart touts lower money transfer fees
In brief: Judge doesn’t make GM take cars off road
New tenant moves in at old Omar Baking
USDA offers aid for disasters that have driven up beef prices
Union Pacific's profits withstand challenging weather
Program gets students with disabilities on the job, ready for future
Nebrasks health officials to advertise jobs via drive-thru
Applications for U.S. jobless aid edge up to 304,000
Nebraska Crossing Outlets stores, layout
Garbo’s Salon at Midtown Crossing to expand, add loft
New First Data Corp. board member is latest JPMorgan alum
$600 million job-training effort to focus on skill sets
Deadline Deal thumbnail
The Jaipur in Rockbrook Village
Half Off Fine Indian Cuisine & Drinks! $15 for Dinner, or $7 for Lunch
Buy Now
< >
Inside Business
To submit an announcement for "Inside Business", click here. For questions call (402) 444-1371 or e-mail
Want to get World-Herald stories sent directly to your home or work computer? Sign up for's News Alerts and you will receive e-mails with the day's top stories.
Can't find what you need? Click here for site map »